the Universal Declaration of Human Rights Essay Example

the Universal Declaration of Human Rights Essay At three toward the beginning of the day on December 7, 1948, following two months of more than 80 gatherings, the Universal Declaration of Human Rights was made. The last deterrent for the Universal Declaration of Human Rights was endorsement from the United Nation General gathering. All together for the report to be affirmed it required 66% of the vote. On December 10, 1948, the report was embraced. l The United Nation has not been effective at implementing the Universal Declaration of Human Rights in light of the fact that the hidden qualities in the archive are not really all inclusive. Various states have various qualities about human rights. Despite the fact that a few states marked the report, they did distinctly to seem compassionate to other people and shrouded Human right infringement proceed. In the result of World War II, the United Nations made UDHR to keep the cutting edge from decimation of universal clash, for example, World War II. The last great war was an exceptional worldwide decimation. The degrees of seriousness of the violations of Adolf Hitler and his military couldn't have been anticipated by Europe. Before the episode of World War II in March 1938, Austria was added under Hitler, which drove universal emergencies of human rights misuse. 2 Patrakis 2 We will compose a custom paper test on the Universal Declaration of Human Rights explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on the Universal Declaration of Human Rights explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on the Universal Declaration of Human Rights explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer At the point when Hitlers military attacked Poland on September 1, 1939, this intrusion would touch off the biggest wrongdoings against mankind the worldwide network at any point experienced. When Hitler attacked Poland, war was proclaimed by France, Britain, Australia, and New Zealand on Germany. This started the flare-up of World War 11. 3 Throughout World War II, Hitler propelled assaults on the accompanying nations: Poland, Denmark, Norway, Belgium, Netherlands, Luxembourg, France, Yugoslavia, and Greece. The effect Hitler and his military had on the involved nations and the worldwide network was an awfulness that not been experienced until Hitler become Germanys chancellor. The enduring impact of World War II was where 6,000,000 Jews were killed by Nazi Germany. 5 The way that was directed to kill the Jews and other racial, ethic, and incapacitated populaces would include an assortment of strategies. 6 The gas chamber would include frail detainees who couldn't work in the work camps. 7 There were instances of gas vans and mass shootings. 8 Around 5,000 offspring of different ages were remembered for the mass killings. The techniques used to killed youngsters were starvation and overdoses of prescriptions. 9 The casualties of the Holocaust were from a great many areas in Europe. Winston clarifies, Second World War is the best wrongdoing in written history, submitted on human and topographical scale which far Patrakis 3 outperforms that of different demonstrations of annihilation. 10 During the Second World War, Human rights didn't exist regarding worldwide laws. Because of the mass homicides of guiltless ladies, youngsters, and men this was a sign to the world chiefs to procedure of drafting the Universal Declaration of Human Rights was the possibility of universalism of rights which would be applied to various kinds of individuals. McGuinness clarify, social and social settings against down to earth and pragmatist ccount of settling equipped clashes. 11 The drafting of the Universal Declaration of Human Rights was a troublesome procedure. 12 The procedure of the assertion would start once the United Nations was built up in 1945. 13 Shortly after, there was huge strain to pass a worldwide bill of rights put on the Charter of the United Nations. In 1946, the United Nation made the Commission on Human Rights. 14 The Commission was liable for the draft of the Universal Declaration of Human Rights. The draft board of trustees incorporates the accompanying: open fgures Dr. Charles Malik of Lebanon, Alexandre Bogomolov of USSR, Dr. Peng-chun Chang of China, Ren?â © Cassin of France Eleanor Roosevelt of United States, Charles Dukes of United Kingdom, William Hodgson of Australia Hernan Santa Cruz of Chile, and John P. Humphrey of Canada. 15 Patrakis 4 The Universal Declaration of Human Rights was formed by seven unique stages. In January and February of 1947, the main stage started with the First Session of the board of trustees meeting. As the representatives examined the substance for the inner bill of rights draft, there was an issue about confiding in an advisory group or the secretary with the drafting of the Declaration. The choice was for the Commission Human rights Chairman, Vice-director, Rapporteur and the Secretariat to build up the global bill of human rights draft. The second was the First Session of the Drafting Committee. This included the way toward drafting the record. 16 The third stage was Second Session of the full Commission. In December 1947, the Second Session occurred. During this meeting, the various sorts of association go to this incorporate seventeen unique gatherings for instance American Federation of Labor, International Federation of Christian Trade Union, and Inter-parliamentary Union to give some examples. These association sentiments were not seen as significant and were sent to the Commission by the Secretariat in types of pr?â ©cis. 17 The Second Session of the Drafting Committee began in May 1948. This was tied in with talking about an understanding because of the representatives who were holding out on the appropriation of affirmation and the understanding of the entomb bill of rights. The Third Session of the Commission conversation was serious because of the Commission needing to abbreviate the oppressive of the draft. The 6th and seventh stages were about The Third Committee of the General Assembly and the Plenary Session of the 1948 Assembly. During the Plenary Session, there banter about Third General Assembly that had prompted the endorsement of the Declaration. 18 The Universal Declaration of Human Rights represents a concurrence on various sorts of human rights just because between various countries. Be that as it may, this affirmation isn't a lawfully Patraksi 5 restricting settlement. 9 Floor clarifies, Authority for the United Nations endeavors to execute human rights measures is found either in the content of the Charter or in resulting inside understanding. 20 The issues of human right maltreatment, for example, segregation, torment, kid rights and bargains, for example, Social and Culture Rights are The part states are for the network in the issues ap portioned with Charter. For instance, Article One communicates that the United Nations intention is to secure human rights. 22 The nations decided in favor of the report however have not been fruitful in applying those rights to their nations. Flood states, Even if some legislature don't acknowledge human rights as great in themselves, most government need to be viewed as socialized and sympathetic by their friends and by the publics of nations whose participation is imperative to them. 23 now and again nations won't shield the purposes behind mishandling residents and rather will shroud the infringement. Floods clarify, governments are eager to disregard the worldwide network and damage the universal human rights laws at the expense of an outside relationship. Another impact of not mattering to the UDHR Floor clarifies, political mental, at times it legitimately influences material intrigue 24 Contemporary states must comprehend the results while deciding inner strategies; The United Nations human rights framework presently establishes an outer factor that any administration must consider in deciding arrangements that influence commonsense recognition of human rights25. Patrakis 6 The Universal Declaration Human Rights ar chive isn't really general. Roberts and Kingsbury clarify, It remains the case, that, in spite of the presence of numerous purportedly complete concurrences regarding the matter, various social orders have totally different originations of the substance and significant of human rights. Because of the assorted ideas about human rights, there are various practices for these countries, and the progressions won't happen quickly26. The most compelling and ground-breaking nations in Europe have shown infringement of the Universal Declaration Human Rights, regardless of having casted a ballot at General Assembly in 1948. 7 These nations include: the United Kingdom, France, and Turkey. The infringement these nations share practically speaking are torment and other sick treatment. The torment and abuse that has happened in these provinces include law implementation. In the United Kingdom, there were instances of abuse against prisoners in that knowledge officials were purportedly included. For instance, there was inclusion of torment and other sick treatment in the principal instance of anonymous person. There have been different claims of the United Kingdom cooperation in human rights infringement towards prisoners people confined. 8 Amnesty International a guard dog gathering, expresses that in France, The Criminal Code kept on coming up short on a meaning of torment in accordance with the UN Convention against Torture. There was an absence of brief, free, unprejudiced and powerful examinations concerning claims of abuse by law authorization authorities. 29 For instance, Lamba Soukouna affirmed abuse by cops. In his announcement, he clarified, They hit me on the temple with the handle of a glimmer ball firearm and began kicking me. I attempted to disclose to them Take it simple. Im wiped out, Im debilitated. What have I done to merit this? They didnt tune in and Patrakis 7 continued onward. 30 Soukouna said he was on his way home when the police in revolt gear charging at a gathering of individuals. Soukouna entered his home and police ra

Censorship Of The Internet And The Tyranny Of Our Government :: essays research papers fc

Control of the Internet and the Tyranny of Our Government      "To shorten free articulation strikes twice at scholarly opportunity, for whoever denies one more of the option to state disliked perspectives likewise denies others of the option to tune in to those views," said Oliver Wendell Holmes, Jr(Censorship and the U.S. Government 1). I totally concur with Mr. Holmes, furthermore, when the topic of editing the Internet emerges, I flinch. Administering the Web commands numerous discussions, restriction driving the battle. The Internet is the biggest and most open type of broad communications accessible today. It permits anybody with a couple of basic devices to devour, and produce, data and thoughts to several individuals at an essentially non-existent expense. Various components show restriction of this power is beyond the realm of imagination, and not the legislature's place. It ought to be surrendered over to the clients to choose what is communicated. Most significantly, restriction of the Internet debilitates the outflow of thoughts and encroaches against the First Amendment of the Constitution.      First of all, controlling the Internet overall is absurd, so why indeed, even attempt? The internet is the most decentralized type of correspondence today making policing the Internet an essentially worthless assignment. In contrast to TV or radio, the Internet comprises of thousands of individual PCs and systems, with a huge number of speakers, data suppliers and data clients, and no unified conveyance point (ACLU versus Reno Brief 1). No gatekeepers watch to see who goes where and if that spot is proper. The Internet has become a worldwide system. Because one nation esteems something unseemly doesn't imply that another will consent to the choice and follow the decision. In the event that posting pictures of savagery was restricted in China, for instance, somebody in Switzerland could post those photos and the Chinese would approach each single piece of information. Another model, this being totally true, happened in Ontario concerning the Karla Homolka/Paul Bernado preliminary. The courts chose that all together not to impact the legal hearers outside of the court that a stifler request would be put on media inclusion of the preliminary. Traditional media agreed, in any case, an Internet webpage showed up. This was thusly closed somewhere near the police, however still another showed up (Censorship and the Internet 1). There exists today no method of viably following and deciding from where a notice was posted, particularly with the programmed dialing and encryption innovation accessible. Subsequently in any event, attempting to edit the Internet all in all future just an activity in worthlessness.      Although sex entertainment and conceivably damaging material exist on the Web, not all conceivably hostile material shows vicious sex acts with

Meet Our Writers Kim Ukura

Meet Our Writers Kim Ukura We have a bunch of crazy-passionate book folk writing here at Book Riot, and we want you to get to know them a little. We asked them to answer some questions, and  they did.  Kim Ukura  is a community newspaper editor and blogs about non-fiction and literary fiction at  Sophisticated Dorkiness. Follow her on Twitter:  @kimthedork ____________________________ When did you begin to think of yourself as a reader? I think Ive always thought of myself as a reader. From the moment I could check out books for myself at the library, I was one of those kids that carried out stacks that were almost larger than I could manage. I always had at least one book with me when I left the house and would leave family gatherings and social events to read. I cant ever remember thinking that was odd. No one in my family ever did anything to discourage me from reading. I feel like its always been part of my identity. What is your favorite word? Margaritas. Ok, just kidding, Im just thinking about margaritas now because its a beautiful day and I want to be outside. Really, I cant think of a favorite word. What is your least favorite word? Moist. I know thats totally cliché, but that word always makes me squirm a little. What is your genre kryptonite? There are so many Ive already written about stunt memoirs and high school investigations, so nonfiction with one-word titles, memoirs by foreign correspondents, memoirs about reading books, true crime honestly, there are so many. What is your literary pet peeve? Pretentious memoirs. I cant stand memoirs written by people who think they are better than you, or that glorify a troubling experience to gain sympathy or recognition. What is your favorite quote/favorite line from a book? My favorite quote is from Eleanor Roosevelt, “The future belongs to those who believe in the beauty of their dreams.” My favorite bookish quote is actually from Albus Dumbledore in, I think, Harry Potter and the Sorcerers Stone movie, “Happiness can be found even in the darkest of times, if one only remembers to turn on the light. What is the craziest/funniest/nerdiest/most embarrassing thing you’ve ever done because of a book? When the sixth book in the Harry Potter series came out (July 2005), I was living at home for the summer between my freshman and sophomore years at college. I was working part-time at Target and was scheduled to work the night of the release. One of the managers found out how absolutely crazy excited I was for the next book to come out, so after our nightly team meeting she pulled me aside and said she needed my help with something. We headed back to the electronics stock room, where she let me open up the super secret boxes that Harry Potter and the Half-Blood Prince was being stored in until after the store closed and it would be put out on the shelves. I got to flip through the book, read the first chapter, before I had to go back to stocking shelves. Thats not really crazy or embarrassing, but I must be a huge nerd if my glee about the books coming out was so palpable. What’s your favorite Book Riot post that you’ve written? What’s your favorite that someone else wrote? I was proud of a post I wrote about the book lists Ill never read (I love, love, love writing book lists, and it was fun to share that nerdy obsession). For a similar reason, my favorite Book Riot feature is Genre Kryptonite â€" some of my favorites have been Jennifers Girls in Crumbling Estates and Rebeccas “Losing My Religion” Memoirs. What is the best thing about being a reader today? The best thing about being a reader today is that there are so many ways to connect with other readers. The online book community is so vast and so active, it doesnt take long to find readers that have tastes similar to yours to talk about great books with. That sort of virtual community building is amazing, and part of what I love about being a book blogger. What do you do when you’re not writing for Book Riot? By day, I work as an editor at a weekly, community newspaper. By night, I work on my blog, Sophisticated Dorkiness. I have two current blogging projects â€" one is to try and read an essay a day in 2012, and the other is helping organize an online discussion of nonfiction called the Bloggers Alliance of Nonfiction Devotees (BAND). Each month, a different blogger posts a question related to reading nonfiction and others are invited to discuss it. Id love to expand that project even more, perhaps host a monthly discussion about a nonfiction book, but we havent gotten there yet. What’s the next book you can’t wait to read? Catch-22 by Joseph Heller â€" I bought it last month and am planning a buddy read with a fellow blogger. I cant wait to read and discuss a book in-depth like that again.

An Interpretation Of The Book Of Proverbs Selfishness...

Characterizing his book, Toward an Interpretation of the Book of Proverbs: Selfishness and Secularity Reconsidered, as standing in line with canonical interpretation, Zoltà ¡n S. Schwà ¡b takes careful heed to the possibilities of theological reflections of the Book of Proverbs in resonance with its canonical context and the church tradition. As a consequence of his focus on theological, constant self-reflection, he leaves behind the historical quests to find out original settings/meanings, redactional layers, or compositional development of the book. His efforts is attuned to understand the text rather than to know. He, in this way, contributes to constructing a theology of Proverbs. In this book, Schwà ¡b delves into two major topics that he†¦show more content†¦According to Thomas Aquinas’ moral theology, â€Å"self-preservation is the most basic human end (97)† and this is not something to be condemned. â€Å"This principle is subordinated to the higher ends like living in community and knowing God (95).† Virtues guide one to comprehend the right hierarchy of ends. Among virtues of Thomas’ thinking, Schwà ¡b understands, the virtue of prudence is parallel to the practical admonition of Proverbs. And this prudence â€Å"is the right sort of (practical) self-love, the self-love which is beneficial for the individual, the human community, and also for the relationship of humans with God.† â€Å"The natural inclination for Self-preservation and the priority of self-love does not mean selfishness (98)† in Thomistic moral theology. Schwà ¡b’s systematic analysis on Deuteronomy presents that the motive clauses in Deuteronomy are about effectiveness and long life that are not indifferent from Proverbs’ self-interest. Reading Proverbs 1-9 as the context of Proverbs’ sentence-literature levels out the seeming non-Yahwistic characters of Proverbs. These results allow Schwà ¡b to view that Pr overbs is no more self-interested than the rest of the Bible. He goes on to say that the honor as a result of wise life and the openness of better-than sayings allude to Proverbs’ search for non-material gains, the search that is similarly visible in Thomistic system. Winding up Part III, Schwà ¡b

Wondering About My Sexuality - 1135 Words

I had been wondering about some things in life as I was heading through my teen years and sexuality was one of them. I was nineteen but I still wasn’t sure what boat I wanted to catch yet. I liked boys don’t get me wrong but sexual activity with them just wasn’t exciting and arousing. I was catching up with my bisexual friend Shelly she was beautiful, had the most attractive body and she told me she would help me to venture onto trying something a little different in the sexual department. I wasn’t really into the idea of becoming fleshly with a girl but that was a guessing opinion of mine as I hadn’t tried it out before. Shelly arrived and let herself in and helped herself to some red wine I had chilling in my ice bucket. As we sipped our wine Shelly explained the wine would help to calm my nerves for the first time. After a few wines we started giggling together then Shelly moved in for the growl. I could feel her coming close to me, feeling her hands on my face and I couldn’t help but to go with it. Her lips connected to mine and our tongues explored for a few moments until Shelly pulled away and smiled, â€Å"So honey got any finger food I’m a little peckish†. I went to the kitchen and opened some savory biscuits and placed them in a bowl when I felt Shelly’s arms around my waist clutching me tightly. Her lips came close to my ear. I felt her teeth gently gnaw into my ear as she started to slide her knee inside my thighs letting me feel her close. Shelly’s warmth had aShow MoreRelatedHuman Nature : Gender System Is Established On A Basis Of Our Own Standards875 Words   |  4 Pageshomosexual. The construction of sexuality works in a similar manner to gender assignment. 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The Story Of The Grail By Chretien De Troyes - 1128 Words

Over the past month, we read the Story of the Grail by Chretien de Troyes. This poem details the progression of the knight Perceval. In the beginning, Perceval is not called by his name, instead he is referred to as â€Å"the youth†. This is an important detail to stress, because the poem is a coming of age story. As the poem progresses, the reader is able to see definitive changes in Perceval’s character. For example, in the beginning of the poem Perceval uses the limited knowledge that was bestowed upon him by his mother in order to complete his â€Å"knightly† duties. To make it worse, Perceval feels the need to tell everyone he meets that his mother is the one that taught him everything he knows. Eventually, Perceval outgrows this behavior and becomes a suitable knight. 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Calyx and Corolla free essay sample

Our analysis confirms that Calyx and Corollas (Camp;C) concept of eliminating the middleman in the supply chain, thereby enabling the delivery of fresh flowers is unique, potentially game changing and if executed correctly, extremely profitable. We believe Camp;C’s target market consists of middle to high income men and women as well as very high income women and in order to succeed, Camp;C must establish itself as the top of mind provider among its targeted segment. Achieving this goal will require aggressive advertising and clever promotions that establish a luxury brand image while substantial new funding will be required in order to meet these goals. It is our recommendation that Camp;C implement market penetration strategy that includes both middle and high income adults in a concentrated effort to become the most recognized brand in its industry. The detailed analysis and recommendations for marketing strategy constitute the remainder of the paper. The $9 billion fresh cut flower industry, which was growing at 7. % per year, was a mature and competitive market when Camp;C was first established. The fragmented industry is composed of individual florists (59%), supermarkets (18%), and other retailers including wire services, FTD, and 1-800 Flowers (23%). In order to continue to grow and protect its initial success, Camp;C must focus consistently on a brand strategy that demonstrates the customer benefits by leveraging its key differentiators—freshness and longevity, reliable delivery dates, competitive pricing, convenience, and personalized and knowledgeable customer service (see competitor profile appendix). Camp;C has successfully gained an understanding of its customers, order recipients, and potential future customers through its extensive databases and must use this information to enhance its market segmentation efforts. First of all, it should continue to penetrate the 30-55 year old working female market because that segment (85% of the current customer base) has shown the greatest interest in the company. Through upscale brand positioning, Camp;C will also be able persuade affluent women who do not work. Furthermore, Camp;C should begin targeting men, emphasizing the convenience of the service and knowledgeable staff that can assist with choosing the appropriate floral arrangements for various life events and occasions. Continuing to target corporate clients, who currently account for 20% of the revenues, is also important, as these clients have big budgets and often place large orders so it would be a quick way to increase revenues and extend its recipients database. Recognizing that the fresh flower business is matured, competitive, and that its mail order business model is imitable, Camp;C should adopt a marketing strategy that has an equal allocation of resources across the four P’s: Product, Price, Place, and Promotion. In terms of the Ansoff growth matrix, there is significant potential for Camp;C to grow in its current market segment with its current products, fresh flowers. Camp;C should continue to focus resources on maintaining both the quality of their existing products by maintaining popular flower arrangements and simultaneously presenting creative and new arrangements instead of launching product line extensions that would cost money and overextend the sales staff. In terms of pricing, Camp;C could use the catalog model to experiment with price elasticity in different geographic regions. Nonetheless, it is important to note that the target market segment is less price sensitive and more brand sensitive so while Camp;C’s margins are very high at 80%, decreasing the price significantly in order to increase demand could negatively impact the perceived value of the product. However, it would be beneficial to the company to offer price discounts for first-time users as a means of hooking the people who have qualms about ordering flowers through a catalog. Offering a one-time discount to first-time users as a means of incentivizing would not have a detrimental impact on the brand image. In terms of Place, Camp;C’s mail order distribution channel satisfies the customer needs better than the existing retail model. Camp;C should focus on further strengthening the existing distribution channel and mitigating the customer’s reluctance to embracing the mail order mode compared to bricks and mortar retail. An analysis of the distribution channel through the P. O. I. M. framework will demonstrate the strengths and potential weaknesses of the Camp;C distribution model and the best course of action for addressing these attributes. Flower shoppers are in the habit of physically seeing and smelling the flowers in addition to customizing their flower arrangements prior to a purchase. To many, the notion of purchasing flowers without this physical interaction will seem risky, particularly because most users of this service will be purchasing the flowers as a gift for another recipient. Camp;C’s attempts to satisfy the need for physical interaction by diversifying into retail outlets could lead to potentially disastrous consequences on their value propositions of freshness and high quality. We therefore recommend that Camp;C not open retail outlets and instead compensate for the lack of physical interaction (higher perceived risk from the customer’s stand point) by carefully cultivating a brand image of quality and luxury. Additionally, these perceived risks can be addressed by guaranteeing 100% satisfaction for quality and aesthetic standards by offering monetary refunds if expectations are not met. It is critical that the product delivered by Camp;C is consistent with the brand message. Focusing resources on careful selection of the growers’ network as well as training the people who are packaging the flower arrangements is essential to ensuring the quality. We recommend that Camp;C explore the possibility of implanting a Camp;C employee at their largest growers operations, for customer service and packaging functions, in order to have a tighter control on quality and aesthetics. Furthermore, the growers and sales-force would have to be trained in providing high levels of service such as customization capabilities consistent with the luxury image. Another consequence of using these direct channels would be the need to employ a pull marketing strategy versus a push strategy that would place greater emphasis on the communication strategy (discussed later in the paper). It can be argued that the catalog model provides better information flow to the company as it helps to measure quickly and quantitatively the customer reaction to changing marketing strategy (price changes) as well as external factors (popularity of a specific variety). This enables Camp;C to respond to changing customer needs effectively and to stay away from price discounts by exercising control over the promotional strategies. The tighter control over the information flow helps Camp;C manage and protect its brand image. The primary drawbacks of direct mailing include the limited reach of catalogs to the potential target market (not all adults in middle to high income group receive catalogs), and the lack of flexibility in the product mix (since the catalogs will have to be printed so far in advance). The flexibility to customize or create custom bouquets, advertising and promotional tie-ins to create awareness could allow Camp;C to overcome these shortcomings. In terms of Promotion, Camp;C’s key objective of the communication strategy should be to create awareness, knowledge and liking among the target segment and establish the brand image of ‘luxury’ and ‘high quality’. Firstly, Camp;C should continue to use catalog model as their key vehicle for their existing customers as well as extending to women with high disposable incomes. With better segmentation and information, Camp;C can customize the catalogs for targeted segments such as more focus on continuity programs and high-end arrangements for very-high income target groups, and simpler selections for men. Secondly, Camp;C should focus resources on spreading awareness by extending promotional-tie-ins with high-end luxury brands (Nordstrom, SAK’s in addition to Bloomingdales). Mass-media advertising through specialized magazines catering to target segments such as WSJ, Economist and Vogue and a television campaign is necessary to create brand awareness and image as well as extending the customer mailing list. Although, we do not recommend that Camp;C position itself as a direct competitor to FTD and try to outspend the much larger competitor with wider target audience. Camp;C’s value proposition and campaign must be tailored around high-quality products, upscale service. Thirdly, Camp;C should actively target men with disposable income by extending the promotional-tie-ins with both retailers where men buy expensive gifts for women as well as luxury men’s goods. The catalogs placed at these locations will have to be tailored to cater to the purchasing behavior and motivation of customer. For example the catalogs with men as primary target audience must emphasize easy selection and ordering while targeting the motivation. On the other hand tie-ups with high–end clubs, luxury hotels, airline lounges on airports to place the catalogs and free floral arrangements for receptions can help capture impulse buyer behavior. Fourthly, direct selling to corporations for receptions and conferences is another strategy to create new customers with a focus on the continuity programs as well as increased publicity. Lastly, we recommend that any price-discounts be limited for first-time buyers and continuity programs. However, we do not recommend extensive use of price-discounts or advertising in the local or Sunday newspapers papers because this strategy would not be consistent with the brand image and may not necessarily reach the target segment. In conclusion, based upon analysis of Calyx and Corolla’s portfolio, allocation of resources, competitor analysis and market positioning and segmentation we recommend that Camp;C positions itself as an ‘up-scale’ flower business targeting wealthy professionals seeking the benefits of high-quality. Camp;C must devise a marketing strategy to focus on brand awareness and market penetration. Appendix Competitor profile for Calyx and Corolla Competitor| Target customer| Price| Promotion| Place (Distribution)| Product| Brand Image| Individual Florists| Wide population segment – all incomes| Variable pricing is dependent on where they are located. Price promotions, discounts| Limited geographic reachAllows for last-minute purchaseUse FTD for delivery outside their geographical limits| Not very fresh| Personalized serviceCustom bouquets.